01 - Preheat oven to 350°F. Grease a 9x13-inch baking dish or a 9-inch round springform pan.
02 - In a medium bowl, combine the chopped pecans, brown sugar, cinnamon, flour, and melted butter. Mix until crumbly and set aside.
03 - In a separate bowl, whisk together the flour, baking powder, baking soda, and salt until evenly distributed.
04 - In a large mixing bowl, beat the softened butter and granulated sugar together until light and fluffy. Add the eggs one at a time, beating well after each addition. Mix in the vanilla extract.
05 - Alternately add the dry ingredient mixture and the sour cream to the butter mixture, starting and ending with the flour mixture. Mix until just combined without overmixing.
06 - Spread half of the cake batter evenly into the prepared pan. Sprinkle half of the cinnamon pecan crunch mixture over the batter in an even layer.
07 - Spread the remaining batter over the topping layer. Finish by sprinkling the remaining pecan crunch mixture evenly across the top.
08 - Bake for 40 to 45 minutes, or until a toothpick inserted into the center of the cake comes out clean.
09 - Allow the cake to cool for 20 minutes before slicing and serving.